OUR SERVICES
Strategic Messaging
Every successful public relations campaign starts with clear and concise messaging.
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We work closely with clients to ensure that their messaging is efficient and effective, and appropriate for their intended audiences.
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Specific strategic messaging activities include: developing messaging points and language for key audiences; reviewing & refining existing client messaging, as needed; and drafting messaging documents to be shared with relevant company personnel.
Media Relations
We believe strongly in the power of earned media coverage to increase the visibility of our clients in a way that makes a positive impact on their work.
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Media relations is at the core of everything we do, and we make it our top priority to secure high-quality earned media placements for our clients.
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Specific media relations activities include: press release development; media pitch development; targeted media outreach; coordination of client interviews; coverage monitoring & reporting; and relationship-building with key media contacts.
Thought Leadership
Thought leadership enables organizations to position themselves​ as a leader in their industry by raising the visibility and profile of key executives.
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We are skilled at developing and executing thought leadership strategies, often turning to op-eds and other contributed content as a means of developing and expanding our clients' reputations.
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Specific thought leadership activities include: thought leadership planning & strategy; development and placement of op-eds & contributor content; and assisting with award submissions.
Written Content
Content is everything in today's world, and it's important for organizations to be able to communicate with their audiences regularly.
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Let us help develop effective written content for your audience, to help ensure clear messaging across platforms.
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Specific written content activities include: blog writing; op-ed and contributed content writing; and newsletter development.
Media Events
Certain types of events can offer organizations valuable opportunities to engage with the media.
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We can help identify event-oriented media opportunities - and to turn those opportunities into media coverage.
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Specific media events activities include: identify event-oriented media opportunities; invite media to attend relevant events; and coordinate pre-event, on-site, and post-event media opportunities.
Communications Consulting
Sometimes, an organization isn't quite ready for a full-scale public relations campaign - but they want to start moving in that direction.
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If you're at this point, let us step in as your communications consultants. We can offer valuable guidance each step of the way.
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Reach out to learn more about consulting activities.