What We Do

Media Relations

Media relations is at the core of everything that we do. We believe strongly in the power of media coverage to grow a business, spread an idea, or raise awareness for an issue, which is why we make it our top priority to secure high-quality earned media placements for all of our clients.

Specific media relations activities include:

Media pitch development
Targeted media outreach
Coordination of client interviews
Securing media coverage
Coverage monitoring and reporting
Relationship-building with key media contacts

Strategic Messaging

To reach your target audiences effectively, your messaging must be clear and concise.

Specific strategic messaging activities include:

Developing messaging points and language, designed to educate, inform, and engage key audiences
Refining existing client messaging, as needed

Thought Leadership

If you want to be recognized as a leader in your space, a thought leadership campaign is an essential tool. We are skilled at elevating our clients' reputations in their industries through carefully planned thought leadership campaigns.

Specific thought leadership activities include:

Planning and strategy
Development and placement of op-eds and contributor content
Personal social media strategy
Speaking engagements
Event submissions

Media Events

Sometimes, your work deserves its very own event to announce it to the world! Let us help plan and coordinate a perfect media event, designed to inform members of the media about your project or initiative.

Specific media event activities include:

Help plan, coordinate, and execute media-oriented events
Targeted media outreach - before, during, and after the event
Coordinate pre-event, on-site, and post-event media opportunities

Speaking Opportunities

Speaking opportunities can be an excellent way to solidify yourself, or your team, as a leader (leaders) in your space. Let us help you share your knowledge and expertise with interested audiences by booking you for speaking engagements.

Specific speaking opportunity activities include:

Identifying speaking opportunities for key executives
Pitching client executives as speakers for appropriate opportunities
Assisting with messaging development for speaking engagements

Awards Submissions

Not only do awards highlight your organization, but they can present opportunities for additional earned media coverage. We can help you apply to relevant awards programs - and to capitalize on awards you receive by generating earned media coverage around them.

Specific awards activities include:

Identifying appropriate awards programs
Assisting with development of submission documents & language
Developing and executing an earned media strategy around any awards received

Content Creation

Content is king in today's world. We can help with a range of communications-related content needs, freeing you up to manage the rest of your business.

Specific content creation activities include:

Development of company e-newsletters
Media kit development
Content strategy and scheduling
Writing company backgrounders, executive bios, & other messaging documents

Communications Consulting

Do you look forward to handling communications yourself, or in-house, but you're not quite sure where to start? Sign up for a consulting package, and we'll talk you through what to do and how. Lean on us as a resource.

Consulting is offered on an hourly basis, or as part of a custom package. Contact us for more details about our limited consulting services and packages.