418 Communications is a boutique public relations firm based in Lexington, Kentucky.
We specialize in developing and executing tailored PR campaigns for our clients, placing a strong focus on generating meaningful earned media coverage for clients and their initiatives.
Though based in the southeast, we represent clients from California to New York, and everywhere in between.
We operate primarily as a husband / wife team, pulling in additional support as needed and working with a colleague in New York City for select projects and client accounts.
Though our team is small, our work is anything but small. The results we achieve for our clients put us in the same category as some of the nation's largest and most prominent PR agencies. And, because we're small, our clients have the added benefit of actually knowing us. No employee turnover, no assistants, no middle men. When you work with us, you're working with us.
Emma began her career in public relations at Goodman Media International, a New York City-based boutique agency. During her years at Goodman Media, Emma represented clients primarily in the arts, education, healthcare, non-profit, and publishing industries. She routinely secured coverage for her clients in top tier national, regional, and trade publications.
In the summer of 2014, Emma decided to leave Goodman Media (and, she thought, public relations) to devote her time fully to a personal initiative: an eponymous jewelry line she had originally founded as a side-project.
While working on 'emma mckinstry', Emma found that much of her time was still spent focused on media relations, an essential component of her company's growth strategy. As the result of her efforts, Emma's jewelry was featured in such national publications as InStyle, Redbook, Ladies' Home Journal, Glamour.com, and The Cut (NYMag.com), as well as in countless fashion and lifestyle blogs.
Ultimately recognizing that public relations - and not jewelry - was her true calling, Emma closed down emma mckinstry in 2016 and replaced it with her next business: 418 Communications.
Emma was raised in New Canaan, CT, attended college in Sewanee, TN, and now lives in Lexington, KY with her husband (see below!) and their two young boys.
A Lexington native, Coley spent more than a decade working for a Chattanooga, Tennessee-based financial services firm before he ventured into the world of public relations, joining Emma and 418 Communications.
Over the course of his career in finance, many of Coley’s responsibilities revolved around communications. In his role as Managing Director, Coley was often in the position of communicating challenging or complicated scenarios to clients and colleagues alike. This experience further deepened Coley’s existing appreciation for the value of effective, efficient communication skills.
Since joining 418 Communications, Coley has applied his business skills to PR seamlessly. He has a demonstrated track record and consistently
generates coverage for clients in outlets including The New York Times, Los Angeles Times, and The Boston Globe, as well as notable regional and trade
publications, among other outlets.
Coley was raised in Lexington, KY, attended college in Sewanee, TN, and is happy to have returned home to Lexington, where he now lives with his wife Emma (see above!) and their two young boys.
For select projects, we partner with Henry Miller, Principal at High Impact Partnering, a New York City-based consultancy firm.
Henry has more than 30 years' experience in communications and public affairs - managing the reputations, visibility, and public policy issues of corporations, government agencies, and nonprofit organizations. He was Chief Operating Officer of Goodman Media International for 14 years and, before that, Managing Director at Ogilvy Adams & Rinehart (now Ogilvy Public Relations Worldwide).
Previously, Henry was CEO of New York City's hosting of the 1992 Democratic National Convention; Deputy Chief Administrative Officer of the City of Atlanta, responsible for external affairs, and an Advisor to two U.S. Ambassadors to the United Nations. He holds B.A. and M.A. degrees in sociology from the University of Virginia.