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How to Win Friends & Influence People…in the Media

Our Founder Emma McKinstry recently wrote her first piece for In the article, Emma looks at three invaluable lessons for media outreach that can be learned from one of the most well-read business books of all-time (and a personal favorite of Emma’s), Dale Carnegie’s How to Win Friends & Influence People.

Check out the article here, and keep an eye out for future PR-focused columns for Emma on

If you need help with communications planning, reach out to us any time. We’d love to chat.


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