Four Ways to Amplify the Impact of Earned Media

Generating media coverage is no easy task. Celebrate your media win, and expand the reach and impact of the coverage.

Generating earned media coverage in today’s age of newsroom staff cuts and the 24-hour news cycle is no easy task, so when your company is featured in print or online, don’t miss the opportunity to maximize the story’s reach.

70% of consumers say that they prefer to learn about a product or service through content and articles rather than straight advert