COVID-19: Communications in a Changing World

In the midst of the COVID-19 pandemic, how should companies be communicating with their audiences?


Over the past several weeks, we’ve watched as the world has changed in unimaginable ways. Rolling news reports show images of hospitals overflowing with patients, announcements of business closures, and extreme stock market volatility. We’re all left learning to navigate this ‘new normal’, and as a result, businesses large and small are making difficult decisions daily (a record 3.3 million Americans have filed for unemployment in the last week). Sensitive and empathetic communications are more critical than ever.

On top of everything else, communication as we know it has also seen a notable shift. Face-to-face meetings have been replaced by video conferencing, elbow bumps and foot taps have replaced the traditional handshake, and companies are rapidly needing to adjust their communications strategies to ensure they take an appropriate tone during this time of crisis.