3 minHow to Promote Your Small Business without Paying for a PR AgencyWe love working with small businesses, and we’ve been fortunate to work with many of them over the years. But, we certainly understand...
1 minWeekend ReadingAs you head into the weekend, we hope you’ll enjoy perusing this round-up of PR industry articles we’ve found to be valuable reads this...
4 minHow Newsjacking Landed One Client in The New York TimesOn a beautiful Kentucky day in October 2019, we sat in our office, eyes glued to the TV, watching as wildfires rushed towards the Reagan...
1 minHow to Win Friends & Influence People…in the MediaOur Founder Emma McKinstry recently wrote her first piece for Entrepreneur.com. In the article, Emma looks at three invaluable lessons...
2 minNewsjacking: When Is It Appropriate?In this day of non-stop breaking news, opportunities to newsjack – capitalizing on current events or news stories to promote your company...
1 minUpdated Guidance: Communicating Through COVID-19Back in the spring, we developed our Post-Pandemic Communications guidance document to help business owners and leaders plan...